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In: Marketing, 2002-05-23, S. 07serialPeriodicalZugriff:
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In: Management Today, 2016-09-01, S. 32serialPeriodicalZugriff:
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In: Management Today, 2015-03-01, S. 34serialPeriodicalZugriff:
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In: Management Today, 1992-08-01, S. 48-53serialPeriodicalZugriff:
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