Kemiskinan Digital dalam Kalangan Peniaga di Kawasan Luar Bandar: Suatu Kajian Kes di Kota Belud dan Kudat Sabah. (Malay)
In: e-BANGI Journal, Jg. 20 (2023-02-01), Heft 2, S. 226-236
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Zugriff:
Indirectly, the COVID-19 pandemic in Malaysia has accelerated the adoption of digital technology among rural Sabah shop owners. In addition, due to the implementation of the Movement Control Order (MCO), retailers must comply with government directives by closing their retail locations. This has resulted in losses for entrepreneurs, who must seek alternatives to continue their operations and ensure continuous revenue generation. Today, the role of digital technology is capable of transforming rural entrepreneurs and assisting them in remaining in business. This study aims to identify digital poverty among rural entrepreneurs and explain the obstacles rural entrepreneurs face in Kota Belud and Kudat, Sabah, as a result of digital poverty. In-depth interviews were conducted with six (6) entrepreneurs in the vicinity of Kota Belud and Kudat, Sabah. The findings revealed that rural entrepreneurs in the digitally affluent and connected category face the issue of poverty, as all informants have no trouble using Internet technology to socialise and find the most recent information. Some of them regularly conduct online shopping transactions. However, even during the MCO, entrepreneurs suffered enormous losses, and few had problems changing their business landscape from traditional to digital, despite the government's efforts to encourage entrepreneurs to enter the digital business. [ABSTRACT FROM AUTHOR]
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Titel: |
Kemiskinan Digital dalam Kalangan Peniaga di Kawasan Luar Bandar: Suatu Kajian Kes di Kota Belud dan Kudat Sabah. (Malay)
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Autor/in / Beteiligte Person: | Rosman, Nur Firzana Binti ; Yussof, Kee Y. Sabariah Binti Kee Mohd |
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Zeitschrift: | e-BANGI Journal, Jg. 20 (2023-02-01), Heft 2, S. 226-236 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 1985-3505 (print) |
DOI: | 10.17576/ebangi.2023.2002.20 |
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