Commentary: The seminal contribution of Richard LaPiere's attitudes vs actions (1934) research study

The work of LaPiere has become a truly seminal research study for a variety of reasons. These include the following: (i) it began a chain of research events and the influence has continued to contemporary social psychology; (ii) the fundamental questions that LaPiere pioneered remain today; (iii) the study has shown itself to be relatively robust; (iv) the study is unreplicable today; and (v) measuring real-life incidents provided apt external validity to the study and opened social psychology to the world of field studies.