ANALYSIS OF TRENDS AND FACTORS OF INTERNAL TRADE FUNCTIONING IN UKRAINE

The article considers the scientific basis of the functioning of internal trade in the country as an important tool that ensures the smooth exchange of goods between their producers and consumers. Using internal mechanisms, trade promotes intersectoral trade, which creates the necessary opportunities to meet demand for goods and services in various sectors of the economy, creating important prerequisites for its development and contributing to the growth of living standards. The economic policy of any country is always built taking into account the state of trade and trade potential to ensure intersectoral trade, to balance the demand to meet the needs of economic entities and the population in goods and services and the supply of these goods and services in the market. stage of the reproduction cycle. Trade has traditionally been a trigger for the growth of business activity, which is immediately reflected in GDP, rising revenues of state and local budgets, increasing employment and intensifying investment in the national economy. The importance of trade determines the relevance of scientific research not only the state and processes that accompany trade, but also the factors that will determine the development trends of this industry, especially in the acute economic crisis in Ukraine in connection with the COVID-19 pandemic and hostilities in the eastern territories of our state. Given the special place of internal trade in the economic life of Ukraine, the article analyzes the main aspects and factors that determine the current state of trade and ensure its development in the near future. The sources of growth of internal trade should be the intensive development of the retail market segment in the context of expanding retail chains and online trade. And the increase in internal trade turnover should ensure the growth of consumer demand due to the improvement of the purchasing power of the population and its restoration to the services of trade enterprises by the real sector of the economy. At the same time, the development of internal trade potential requires the creation of appropriate conditions at the state level to ensure the effective operation of market participants. Based on the results of the analysis, proposals are formulated to eliminate the identified problems in the existing system of internal trade, which relate to both internal instruments of trade organization by its participants and instruments of state regulation of internal trade in Ukraine. Their implementation will create the necessary prerequisites for the development of modern trade infrastructure, ensuring the stable operation of trade entities and increase the efficiency of organizational and economic transformations in internal trade. Keywords: internal trade, goods turnover, wholesale, retail, enterprise, economy.