Analysis of the place of Ukraine in the European tourist space

The object of research is the tourism industry of Ukraine. One of the most problematic places is the lack of world-class tourism resources and the inconsistency of tourism policy, limiting the growth rate of the tourism industry. Cluster analysis and modeling of the growth rate of national income from tourism activities are used. The place of Ukraine in the tourist space of Europe is determined. It is emphasized that the national business environment does not contribute to the development of the tourism sector, the level of security in the country has a negative impact, and the tourism sector in Ukraine is not considered a priority. The competitive advantages of Ukraine are the assessment of human resources, the labor market and the protection of health and hygiene. In general, the prerequisites for the proper development of tourism are not sufficiently used in Ukraine. The effectiveness of the functioning of the European tourist space, including Ukraine, is investigated, and significant regional differences in the magnitude of the increase in national income from tourist activities are revealed. In particular, it is noted that the leaders in income received in 2017 are countries such as Cyprus, Malta, Ireland, Luxembourg, Latvia and Lithuania, which received in 2017 approximately 250 million USD income from the tourism industry. Most countries of the European tourist area (Great Britain, the Netherlands, France, Spain, Italy, Germany, Austria, Greece, Denmark, Portugal, Finland, Sweden, Belgium, Bulgaria, Poland, Romania, Slovakia, Slovenia, Hungary, Croatia, Czech Republic) average had a national income growth from the tourism industry of 170 million SUD. It is determined that Ukraine, in terms of the efficiency of the tourism industry, occupies the last place in the European tourist space (8 million USD of increase in national income from the tourism industry). By determining the competitive advantages and disadvantages of the development of tourism in Ukraine, it is possible to substantiate the foundations of tourism policy in accordance with the national characteristics of the development of the tourism industry of Ukraine.