Investigation of backgrounds for the innovative development of the hospitality industry in various regions of Ukraine

The object of the research is a complex of theoretical and practical aspects of hotel and restaurant management organization in various regions of Ukraine. The biggest problems are the lack of strategic planning for most hotel and restaurant enterprises, the lack of coordination of development plans of individual regions with the needs and current realities, and the inefficient use of labor resources. The research used general scientific methods of analysis: economic and statistical methods of information collection and processing, methods of comparative, systemic, qualitative SWOT-analysis, as well as abstractions. For effective introduction of innovations necessary is collaboration between travel agency and by hotel-restaurant enterprises, organs of power and state self-government. Increasing the competitiveness of hotel and restaurant enterprises and strengthening their positions in the market of services is possible thanks to the development of «green tourism», ethno-tourism, services with creative components and a benevolent tolerant atmosphere. For this purpose it is necessary to extend the assortment of services and their quality, improve informatization on all stages. A necessity is an account of mentality of guests and desire of them to get maximal pleasure and benefit from a trip. Marketing strategies must have the stages that are easily controlled and, after a necessity, add to the changes. Such construction of development hospitality industry must strengthen a complexity and individuality of services. Expansion of spectrum of facilities of placing (suites of rooms, villas, houses for rest, out-of-town and guest houses, chalet and others like that) allows as good as possible to orientate the different groups of tourists and diversify the types of rest. Importance of strengthening is underlined, especially at regional level of work of public organizations. The union of proprietors of hotels must occupy more active position for lobbying of legislative initiatives, to be a link that unites businessmen and organs local power in the questions of strategic development of regions. The practical value of the got results consists in development of the scientific and practical going near effective organization of hotel-restaurant economy in the different regions of Ukraine, taking into account work of permanent enterprises. Drawn conclusion and recommendations can be basis for forming of strategic directions of the rational use of hotel-restaurant resources.