Features of Use and Development of Cloud Technologies in the Digital Economy

The article is aimed at exploring the Ukrainian market of cloud technologies and defining its features, as well as the role of telecommunication operators in the development of this market in the modern conditions of the digital economy. The publication determines that the current conditions of the pandemic only accelerated the spread of the introduction of cloud technologies and gave impetus to certain trends in this sphere. Cloud technologies and cloud services have helped meet the need for tools to work in novel conditions. The article analyzes the state of the world and national cloud technology market. In the course of the research work, the main domestic players in the cloud market were studied and the characteristic features of their interaction with consumers were determined, as well as the role of telecommunications operators in the provision of cloud services. On the basis of the conducted research, the features of the use and development of cloud technologies in the digital economy are determined, as well as barriers to further development are specified. According to the results of the research, we can conclude that Ukrainian telecommunications operators in the cloud technology market have a very small share, provider companies are unlikely to weaken their positions and allow traditional operators to win most of the market. Based on the analysis of the Ukrainian cloud market, the most appropriate model for the development of cloud market entities is developed. It is easier to add cloud segment services to large telecommunication companies that already have developed infrastructure in Ukraine. They become intermediaries between providers and users, promoting comfortable interaction between them. This is the 24/7 hotline expert support of clients throughout Ukraine in a known language and with representation in almost every corner of our country; this is the execution of contracts in accordance with Ukrainian legislation, in national currency; this is the storage of data in reliable data centers of the provider, most often in the country.