Popularization of the political knowled ge by us ing med ia res ources in Ukraine

Complicated situation in Ukraine’s modern politics and mass media requires an examination of the historical background, in particular the situation of Ukrainian mass media on the eve of the elections to the Parliament of Ukraine on 28 October 2012. The main objective of the study is to analyze the activities and development tendencies of Ukrainian mass media on the eve of parliamentary elections of 2012. Methodology of the research is based on the use of historical and comparative-historical method in the analysis of the political content in mass media. The effect of information transmission as a factor of election influencing the mass media, the effect of political content carriers of the mass media, specialties of a particular mass media group activities are analyzed. The methodology for complex analysis of the mass media in election conditions is proposed.