Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?
In: Word Marketing Congress (WMC) of the Academy of Marketing Science ; https://hal.science/hal-02512816 ; Word Marketing Congress (WMC) of the Academy of Marketing Science, Jun 2018, Porto, Portugal, 2018
Online
Konferenz
Zugriff:
International audience
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Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?
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Autor/in / Beteiligte Person: | Lacoste-Badie, Sophie ; Kacha, Mathieu ; Centre de recherche en économie et management (CREM) ; Université de Caen Normandie (UNICAEN) ; Normandie Université (NU)-Normandie Université (NU)-Université de Rennes (UR)-Centre National de la Recherche Scientifique (CNRS) ; Centre Européen de Recherche en Economie Financière et Gestion des Entreprises (CEREFIGE) ; Université de Lorraine (UL) |
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Zeitschrift: | Word Marketing Congress (WMC) of the Academy of Marketing Science ; https://hal.science/hal-02512816 ; Word Marketing Congress (WMC) of the Academy of Marketing Science, Jun 2018, Porto, Portugal, 2018 |
Veröffentlichung: | HAL CCSD, 2018 |
Medientyp: | Konferenz |
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