CƠ HỘI VÀ THÁCH THỨC CHO HOẠT ĐỘNG XUẤT KHẨU HÀNG MANG THƯƠNG HIỆU VIỆT GIAI ĐOẠN HIỆN NAY

Export of goods plays an important role in social and economic development, contributing to GDP growth, creating employment opportunities, promoting production development, increasing foreign currency income, improving international balance of payments, and increasing imports of technical equipment and technology to achieve industrialization, Modernization of the country. In recent years, the export growth of Vietnamese brands goods has remained unchanged, but often slowed down, especially in large traditional markets: the sustained growth of Vietnamese brand product exports is due to companies utilizing preferential drugs participating in free trade agreements, Especially the new generation of free trade agreements (EVFTA, CPTPP, etc.). Vietnam has the opportunity to quickly control the COVID-19 and continues its economy at the right time. Vietnamese-brands goods have many advantages due to export. However, exporting Vietnamese-brands goods also faces many challenges: requirements on technical standards, quality, environmental and social hygiene, green production, sustainable development is increasing day by day, many customers and markets are increasing. Major markets affected by the pandemic have not yet recovered, also the conflict between Russia - Ukraine, the US -China trade war, etc., leading to a decrease in orders, as well as trade barriers and the trend of production protection. This leads to difficulties in exporting Vietnamese-brands goods. The article used the theory of commodity export to analyze and evaluate the taking advantage of opportunities and overcoming challenges of exporting Vietnamese-brands goods, thereby proposing solutions to promote the export of Vietnamese-brands goods in the current context. ; Xuất khẩu hàng hóa đóng vai trò quan trọng đối với phát triển kinh tế - xã hội, đóng góp vào tăng trưởng GDP, tạo công ăn, việc làm, thúc đẩy sản xuất phát triển, tăng nguồn thu ngoại tệ, cải thiện cán cân thanh toán, tăng cường nhập khẩu trang bị kỹ thuật, công nghệ để thực hiện công nghiệp ...