GENRE MODELS OF LOCAL NEWSPAPERS IN UKRAINE (ON THE EXAMPLE OF DNIPRO AND KHARKIV EDITIONS) ; ЖАНРОВІ МОДЕЛІ МІСЦЕВИХ ГАЗЕТ УКРАЇНИ (НА ПРИКЛАДІ ВИДАНЬ ДНІПРА ТА ХАРКОВА) ; GENE MODELS OF LOCAL NEWSPAPERS IN UKRAINE (ON THE EXAMPLE OF DNIPRO AND KHARKIV EDITIONS) GENRE MODELS OF LOCAL NEWSPAPERS OF UKRAINE (ON THE EXAMPLE OF PUBLICATIONS OF DNIPRO AND KHARKIV)

The article examines the conditions of the formation and the structure of genre models in local newspapers of Ukraine on the example of the editions of Dnipro and Kharkiv. The author’s interpretation of the concept of «genre model of the newspaper» is given as a certain structure of the journalistic genres in which the materials of this publication are structured in a relatively stable way during a separate period of time. The author of the article, in contrast to the concept of «genre palette» as a simple set of genres commonly used by the publication, considers the genre model of the newspaper as a certain integral system that has its own structure and functions.The author considers the main functions of the genre model of the newspaper: designing the image of the newspaper, structuring the materials in form and content, representing the publication of the audience, forming and preserving a certain creative culture of the editorial staff. The genre model of the newspaper characterizes not only the content of the newspaper, but also the specifics of the organization of the creative process in its editorial, the features of the audience of the publication, the degree of the ability of the publication to implement certain media functions, etc. On the basis of the monitoring of local newspapers of Dnipro and Kharkiv, a comparison of their genre models was made. The regional differences of the genre palette of editions, which are derived from similar characteristics of media spaces, close socio-cultural and economic conditions, are established. Dominant genre models of local newspapers of the Dnipro and Kharkiv is predominantly informational, but Dnipro’s newspapers complement this component with an entertaining and informative component, and Kharkiv’s – analytical. It is demonstrated that the most typical local editions according to the genre model are the «Dnepr Vecherniy» (Dnipro) and «Vremya» (Kharkiv). In general, within the same region, several close by the structure and content of genre models of local ...