Word-of-Mouth vs. Number-of-Mouth and the (Mis)Communication of Preferences : Association for Consumer Research; Building connections
In: ADVANCES IN CONSUMER RESEARCH (39):852-853; (2012) 39, S. 852-853
Konferenz
Zugriff:
Titel: |
Word-of-Mouth vs. Number-of-Mouth and the (Mis)Communication of Preferences : Association for Consumer Research; Building connections
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Autor/in / Beteiligte Person: | Bond, S. ; He, S.X. ; Miron-Shatz, T. |
Link: | |
Quelle: | ADVANCES IN CONSUMER RESEARCH (39):852-853; (2012) 39, S. 852-853 |
Veröffentlichung: | 2012 |
Medientyp: | Konferenz |
ISBN: | 978-0-915552-69-6 (print) ; 0-915552-69-8 (print) |
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