The Theoretical Foundations of Development of the Mechanism for Activation of the Market of Non-Traditional Banking Services in Ukraine

The article is aimed at researching the theoretical foundations of development of the mechanism for activating the market of non-traditional banking services in Ukraine. In order to realize the indicated aim, peculiarities of functioning of the mechanism for activation of the market of non-traditional banking services are substantiated, which is fulfilled through definition and specification of its structural components: objective, principles of formation, basic functions, blocks of resource provision (legal, economic, financial, informational, human, organizational, material), methods and instruments that can be used to activate the development of the specified market. The use of this approach has allowed to form the main determinants of development of the indicated market in Ukraine. It is determined that the market of non-traditional banking services is a space of interaction between producers and consumers of such services, and, therefore, the mechanism for increasing the number of the related services should facilitate the improvement of quality of such relationships.