Analyzing the Competitive Position of the State-Owned Enterprise «International Airport «Boryspil» In the Conditions of European Integration of Ukraine

The article is aimed at researching features and problems of development of aviation industry of Ukraine in the context of European integration, as well as competitive position of the DP MA «Boryspil» in both foreign and national markets. The «National transport strategy of Ukraine for the period up to 2030» is analyzed, problems of liberalization of the domestic aviation market with the countries of Europe are presented. Features and problems of development of the airport «Boryspil» are provided, in particular the lack of domestic traffic volumes, high tariffs for them. The basic evaluation of competitive position of the DP «Boryspil» is carried out in comparison with the external competitors (airports of Warsaw, Prague, Budapest), the position in question is found weak. At the same time, comparison with the internal rivals (airports of Kyiv (im. Sikorskoho), Lviv and Kharkiv) showed significant advantages of «Boryspil». The SWOT-Analysis for Boryspil airport is presented and the necessary directions of increase of its competitiveness are determined. It is stated that despite certain problems in its activity, «Boryspil», under condition of efficient management, has considerable potential of development, taking into view successful geographical location, gradual growth of tourism attractiveness of Ukraine, reduction of formalities for entry in the territory of other countries, etc.