Tendencies in Development of Digitalization in Ukraine

The article is aimed at researching the interpretations of the concept of «digitalization», formulating the authors’ own definition of the concept, analyzing tendencies in the development of digitalization, studying its impact on business and other sectors of the economy and determining perspective directions of digitalization in Ukraine. The article defines that stiff competition in the context of globalization, dynamic changes in the external environment, and the COVID-19 pandemic challenged all sectors of the economy, forcing them to look for new innovative ways to stay in the market. It is determined that only those areas of business that managed to quickly begin the transition to electronic systems were able to adapt to the new conditions of existence, which allowed them to keep on the market and even increase their profits. Digital technologies are becoming the trend of our time, and digitalization increasingly covers all spheres of life. The introduction of digital innovations allows companies to ensure stable, efficient future operations and market competitiveness. Based on the analysis of the definitions of different authors, the article proposes its own interpretation of the concept of «digitalization». The main advantages of digitalization are also considered and allocated. The research carried out by the authors allowed distinguish priority directions for the implementation of digitalization in Ukraine, namely: medicine, digital marketing, education, public services, and culture. The article explains what results in these areas have already been fulfilled in the direction of digitalization and proposes actions that should be implemented in the future. The development of an efficient system of digitalization of business and the State is a powerful lever of influence on the development of the economy of Ukraine. The carried out research indicates the objective need for further active digitalization of the priority directions identified in the article, which will facilitate the transparency of doing business in all sectors of the economy and public administration in Ukraine.