The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands : New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
2012
Online
E-Book
Zugriff:
Titel: |
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands : New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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Autor/in / Beteiligte Person: | Chattopadhyayhor, Amitava ; Batrahor, Rajeev ; Ozsomerhor, Aysegul |
Link: | |
Veröffentlichung: | 2012 |
Medientyp: | E-Book |
ISBN: | 978-0-07-178290-6 (print) ; 0-07-178290-7 (print) ; 978-0-07-178289-0 (print) |
DOI: | 10.1036/9780071782906 |
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