Shopping behaviour of North vs Latin American travel-retail liquor buyers: Ian Cesa lifts the lid on many years of traveller surveys conducted to ascertain the key influences on liquor buyers' decision-making process. Here he dissects his research with an invaluable insight into two distinct markets
In: Travel Retailer International, 2010-02-01, S. 18-19
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What difference does it make if you are dealing with a customer from North America or Latin America when it comes to buying liquor in travel-retail, apart from the obvious [...]
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Shopping behaviour of North vs Latin American travel-retail liquor buyers: Ian Cesa lifts the lid on many years of traveller surveys conducted to ascertain the key influences on liquor buyers' decision-making process. Here he dissects his research with an invaluable insight into two distinct markets
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Zeitschrift: | Travel Retailer International, 2010-02-01, S. 18-19 |
Veröffentlichung: | 2010 |
Medientyp: | serialPeriodical |
ISSN: | 1357-3489 (print) |
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