The language of marketing hyperbole and consumer perception-The case of Glasgow.
In: PLoS ONE, Jg. 18 (2023-12-20), Heft 12, S. e0295132
Online
academicJournal
Zugriff:
Titel: |
The language of marketing hyperbole and consumer perception-The case of Glasgow.
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Autor/in / Beteiligte Person: | MacNiven, Sean ; Lennon, J. John ; Roberts, Julie ; MacNiven, Maxime |
Link: | |
Zeitschrift: | PLoS ONE, Jg. 18 (2023-12-20), Heft 12, S. e0295132 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 1932-6203 (print) |
DOI: | 10.1371/journal.pone.0295132 |
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