Qualitative vs. Quantitative Marketing Research
In: International Encyclopedia of Hospitality Management. 2005, p524-524.
Buch
Zugriff:
Qualitative Quantitative Marketing Research Based on a phenomenological paradigm, qualitative research refers to observation and analysis of data that are not predetermined by the researcher. It assumes that reality is [...]
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Qualitative vs. Quantitative Marketing Research
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Autor/in / Beteiligte Person: | Bai, Billy |
Quelle: | International Encyclopedia of Hospitality Management. 2005, p524-524. |
Veröffentlichung: | 2005 |
Medientyp: | Buch |
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