A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research
In: Analyzing the Cultural Diversity of Consumers in the Global Marketplace. 2015, p227-255.
Buch
Zugriff:
A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research ABSTRACT INTRODUCTION DOI: 10.4018/978-1-4666-8262-7.ch011 Intercultural contacts occur when people communicating with each other have different mother tongues, which [...]
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A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research
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Autor/in / Beteiligte Person: | Alcántara-Pilar, Juan Miguel ; Porcu, Lucia ; Crespo-Almendros, Esmeralda ; Barrio-García, Salvador Del |
Quelle: | Analyzing the Cultural Diversity of Consumers in the Global Marketplace. 2015, p227-255. |
Veröffentlichung: | 2015 |
Medientyp: | Buch |
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