RESEARCHING THE INFLUENCE OF THE CREOLIZED MEDIA TEXTS ABOUT PERSONS WITH DISABILITIES ON THE RECIPIENTS

This research is dedicated to the investigation of the influence that the creolized media texts about persons with disabilities exert on the recipients, with an emphasis on the biological, socio-psychological, and media components. The author’s definition of the notion of “creolized media text” was suggested based on a comprehensive study of the papers dealing with the topic of “creolization”. The main task of creating creolized media texts was described, in their verbal and iconic components and attempt to have a positive emotional influence on the readers. The survey revealed the following: within the biological block, the respondents aged from 16 to 19 are more distant from persons with disabilities, perceiving them with a certain disgust, while the respondents aged from 20 to 23 tend to be more tolerant. According to the analysis of the socio-psychological block, the respondents understand that persons with disabilities have every right to be productive members of society; however, they are not ready for direct communication and collaboration. Nevertheless, the analysis of the media block results showed a positive tendency in attitudes toward persons with disabilities owing to journalistic texts, which combine images and text. Therefore, the use of creolized media texts promotes a positive tendency and changes in improving the attitudes of persons without disabilities regarding persons with disabilities in Ukraine.