Stop business with Russia! : exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
In: Italian journal of marketing, Jg. 2024 (2024-03-01), Heft 1, S. 55-76
academicJournal
Zugriff:
Titel: |
Stop business with Russia! : exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
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Autor/in / Beteiligte Person: | D’Arco, Mario ; Marino, Vittoria ; Resciniti, Riccardo |
Zeitschrift: | Italian journal of marketing, Jg. 2024 (2024-03-01), Heft 1, S. 55-76 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
DOI: | 10.1007/s43039-023-00085-0 |
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