Contemporary Research in E-Marketing, Volume 2
2006
Online
E-Book
Zugriff:
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.
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Contemporary Research in E-Marketing, Volume 2
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Autor/in / Beteiligte Person: | Krishnamurthy, Sandeep |
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Veröffentlichung: | 2006 |
Medientyp: | E-Book |
ISBN: | 978-1-59140-826-0 (electronic) ; 978-1-59140-824-6 (electronic) |
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